Social bookmarking, also called social media bookmarking, is a relatively new internet phenomenon. Basically, social bookmarking is simply the procedure of saving a particular web page on a social bookmarking site so that you can later revisit it. People can access, read, and edit their bookmarked pages online, from virtually any browser, at any time. Social bookmarking services have become a vital part of search engine optimization (SEO) strategies for businesses large and small.

 

Search engines use social bookmarking sites to give higher rankings to web pages. By creating interesting and informative bookmarks, Google and other search engines can index your pages more quickly. Your bookmarks show up in search results and appear closer to the top of search results when people are searching for something related to what you have written. Eventually, your bookmarks can rank higher and generate more traffic for your business.

 

There are many benefits to using social bookmarking for SEO. The first is that Google uses backlinks from social bookmarking sites to determine an individual’s position in search engines. Backlinks are important because they are one way that Google helps Google determine an individual’s SEO status. Google looks at the number of times a web page is linked to another. The more back links a page has, the more popular and established the individual’s site is.

 

Another benefit to social bookmarking for SEO is that bookmarking allows marketers to create and submit articles to article directories. These articles are available to the public and allow internet users to find these websites and read the authors’ works. When Internet users find these websites pertaining to their interests, they may click on the links and be redirected to the marketers’ websites where they may then make purchases.

 

Social bookmarking sites allow social media users to connect with others and share content. Bookmarks allow marketers to share a piece of information with the world. The more bookmarks a marketer has, the more traffic they will generate. In essence, this means that the more bookmarks a marketer has, the more hits they will get. In effect, these hits will increase the marketers’ website’s ranking in the search engine.

 

This is not to say that social bookmarking alone is all that will help a SEO campaign. However, social bookmarking sites such as Digg and Reddit can be used in conjunction with other SEO strategies. Bookmarks submitted to these websites will show up in the search engine results, but only if they are relevant to the niche of the marketer. If relevant bookmarks are submitted with well-worded captions, titles and compellingly written content, the bookmarked material will likely see a significant boost in its ranking on the search results pages. It is important for marketers to realize that not all search engine traffic is SEO friendly.

 

Another benefit of social bookmarking websites is that a marketer can use them to boost their backlinks. Backlinks are links that are created by other websites linking back to a certain page on a website. Bookmarking allows a marketer to create backlinks that are relevant to their niche. Additionally, the backlinks from these web pages will count towards a marketers’ traffic score.

 

Social bookmarking can be an excellent tool for any internet marketer. However, a savvy marketer must consider the risk of participating in social bookmarking websites. Some social bookmarking sites have been banned in certain countries. Marketers should research the privacy policies and reputation of the sites they choose to participate in before creating their social bookmarking profiles. There are a number of reputable bookmarking directories available to help marketers with their social bookmarking plans.

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